Ergo, Bria’s “Teeth” Kept Me Wondering ‘What’s Next’

Article done by Bruce Wawrzyniak :

https://now-hear-this.net/content/ergo-bria-teeth-kept-wondering-what-next

Read on…..

02/13/2023 - 09:30

By: Bruce Wawrzyniak

In sales, one of the things you want to accomplish is to get your potential customer to say, "Tell me more." In the case of the song, “Teeth,” by Ergo, Bria, as I listened, I kept wondering, "What's next?" That's a "sale." It's successful in making me stick around for the whole track.

It’s tough to pull off a good whisper intro, but once the track got moving, I liked the singing voice.  The song moves around a bit, in a good way.  If you’re ready to rock, come to this track (being released next month).  But then the vocals do float nicely over the first verse on the way to a chorus that if experienced live you darn well better not still be sitting during.

Ergo, Bria – and I’m still trying to understand the placement of the comma, by the way – is tearing it up on guitar in a way that is sure to continue to turn heads.  Shame on me for not having had her on my radar to-date, what with her having an impressive 26 thousand monthly listeners on Spotify.  It makes me think of the rapid ascent that “Now Hear This Entertainment” Episode 126 guest, Jackie Venson, has had.

Since “Teeth” isn’t out yet, the song obviously isn’t on Spotify.  But, as pictured above, I did find a live video of it on the artist’s official YouTube channel.

At a time when we seem to be under an invasion from hip hop, it’s good to see a response from the rock community.  Maneskin has caught my attention and now Ergo, Bria is demanding that we stand up and take notice of her with this power track.

Written and produced by the artist, it was submitted to me with this description: “This song ‘Teeth’ is an encapsulation of when people are shown and taught a way of being and then it goes to the way of the negative. This leaves one to just GRIND THEIR TEETH. It has actionable sound and lyrics with high vocal yelling and high energy from the band.”

Ergo, Bria has done well here.  Yes, she has come up with a song that fans of this style will dig.  But more so, her strategy is effective.  Here’s what I mean.

At the beginning of this post, I started out referring to a sales process.  In the case of this song, the artist gets it into the hands of folks like me who will write something favorable – well, they should after giving this firecracker a listen – and it can only create demand.  Of course, I’m sure she will set it up for pre-save on Spotify, which will only then help with the already impressive totals that she has on that platform.

From there, the success that I anticipate she’ll have with the release of the song should only make audiences want to hear it live.  And thus, she can book more shows, as I read that she has already been doing.  (Bring your energy if you’re going to one of her shows.  This is not a sweet, couples only, serenade performance.)

While that might be the proverbial 25-words-or-less version of the logical path that an indie artist like her will follow, it – as they say in Nashville, where she currently hangs her hat – starts with the song.  With “Teeth,” she has crafted a track from which she can continue to flourish.

Ergo, Bria performs “Plethora” and “Wanna Be” - Live at Lightning 100

Ergo, Bria performs “Plethora” and “Wanna Be” - Live at Lightning 100- Sep 6, 2023

Ergo, Bria performs acoustic/stripped down version of "Plethora" and "Wanna Be" live on Lightning 100 powered by Volume.com

https://youtu.be/ewlBwL92kEU?si=CbrxYMOfmbXBZUoI

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

NASHVILLE ARTIST AND MULTI INSTRUMENTALIST ERGO, BRIA DROPS NEW EP ‘ERGO’Posted by Mundane

From Article Interview from Mundane Mag.com.

https://mundanemag.com/nashville-artist-and-multi-instrumentalist-ergo-bria-drops-new-ep-ergo/

Bria McCollum also known as Ergo, Bria is a singer/songwriter, multi-instrumentalist, and producer from Atlanta, Georgia. She is now currently located in Nashville, Tennessee where she graduated from Belmont University as a songwriting major and plays gigs with her band live bringing audiences intense emotions from the heavy rock, metal, and punk influences to melodramatic, emotionally moving pop, alternative, and indie songs.

Bria strives to break the typical barriers of an artist because of her unique voice and style choices. With her passion for genre bending, she uses her background as a classical pianist, violist, and violinist to create a completely different arena of music. Much of her work contains deep, yet literal lyrics about racism, politics, heartbreak, mental health, and love.
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Questions/Anwsers from MundaneMag.com

How did you get to where you are now?

I started this project around a year ago. All of the tracks on the EP are older pieces I’ve written because I have myriads of songs. At this point I’d rather get all of my older content out now so when I do release more recent songs, people will be able to see the obvious improvement I’ve made as an artist and songwriter. The last song “Crash and Burn” is the oldest on the EP. I wrote it when I was like 13 and it definitely shows, but it holds a special place in my heart because it was what got me into my songwriting major in college (and I played the entire orchestra at the end which made recording an absolute blast).

How would you describe the highs and lows of being an artist? 

The highs are being able to do what you love, which is anything music-related. In all honesty, there aren’t many lows. I feel like the only thing is when you’re a small artist you have to prove your worth countless amounts of times to get people’s attention. When it comes to promotion, it’s also very mentally draining to do that type of stuff. I’m a hardcore introvert so when I have to reach out to a lot of of people online, it intimately drains me. But being able to make music for others and myself definitely makes up for it!

What’s a musical guilty pleasure of yours?

I listen to Big Time Rush when I need a good cry.

What are some sources of inspiration for you?

Books, TV shows, anime, and overall just hearing about other people’s life stories play a huge, huge part when it comes to inspiration. About fifty percent of the time I write songs about personal emotions, feelings, and experiences. The other fifty come from art that others have made. For example, my very first single, “Quicksand” came about because I was watching a K drama and I felt what the main love interest was feeling so much to a point where I just had to write a song about her experience of falling in love.

Who is an artist that you look up to more than others today?

Brittany Howard is an artist I absolutely look up to more than others. I love the way she puts her soul into her music and just leaves it at that. I just love her outlook on the world and how positive and confident she is. I strive to have her outlook on the world.

Favorite activity to blow off some steam?

My absolute favorite thing to do is go on drives in the middle of the night. I don’t know why but something about driving and listening to a podcast or music completely lowers my stress levels. I also love doing active things like skating or playing tennis simply because it increases the serotonin in my brain.

Tell us about your latest release and how it came about

My latest release “Plethora” has a very odd backstory. When I first began college, I met a friend that lived in my dorm hall and maybe a week or two of knowing her we somehow ended up sitting in the hallway at 3:00 AM having this super deep conversation about society’s outlook on women and how damaging it is. At one point she was like, “I’m tired of not being desired because I don’t fit the beauty standard and I just want decent men to want and love me not for my looks”. Then the next day I immediately wrote “Plethora” in like thirty minutes. The image of a girl being so overwhelmed with the idea of love and appearance made me really want to write a happy-go-lucky-sounding song with dark commentary for some reason. After writing it, I performed the song for every live show I’ve ever played and it’s always been a favorite amongst audiences – therefore, I decided I should finally record it all in my car, as per usual, and release it.

What are some things you do to deal with anxiety and creative blocks?

I feel like I have not had many creative blocks when it comes to writing songs. It’s probably because whenever I feel myself not being able to produce music or lyrics, I just assume it’s not the right time and forget about it until I feel it’s time to revisit a project. I also come up with approximately ten ‘song topics’ a day and write them down so I’m pretty sure I’ll never run out of ideas.